Free agency pricing tool

    AI Visibility Retainer Calculator for Agencies

    Calculate what to charge for a GEO or AI visibility retainer, what it costs to deliver, and your potential margin.

    Start calculatorRun a free client audit
    Digital Agencies
    SEO consultants
    Performance Agencies

    Step 1

    Start with your agency.

    We use your agency type, market, and client count to estimate how much you could earn.

    Estimate how many existing clients could buy this retainer.

    5
    Packages

    Start with proof. Then match the client to the right retainer.

    Start with a free audit. Then choose one of the same three paid packages used in the calculator.

    1. Start here

      Free AI Visibility Audit

      Show the client where they appear in AI answers, which prompts they miss, and where competitors are ahead.

      Free first step · not a monthly package

    2. Package 1

      AI Visibility Monitoring

      Track AI visibility, competitor changes, and cited sources. Send a clear report every month.

      Best for clients that need measurement first

    3. Package 2

      AI Visibility Monitoring + Content

      Everything in monitoring, plus monthly AI-ready content based on missing prompts and visibility gaps.

      Best for clients that need content each month

    4. Package 3

      AI Visibility Authority Program

      Monitoring and content, plus finding the sources AI cites and planning outreach to them.

      Best for clients in competitive markets

    Run a free client auditChoose the work to include
    Pricing factors

    What changes the price of a GEO retainer?

    Keep setup work separate from monthly work. Charge a setup fee for extra research, technical fixes, prompt setup, or analytics setup. Charge monthly for tracking, content, outreach, and reporting.

    Client and website size
    Competition level
    Number of tracked prompts
    Monthly content volume
    Technical SEO and brand information
    Markets and languages
    Cited sources and outreach
    Reporting and client contacts
    Profitable pricing

    Include every cost in your price.

    Delivery-cost formula

    People + software + outside help + overhead + extra budget for changes

    Add these costs together. Then choose a price that gives you a healthy margin and makes sense for the value you deliver.

    SEOforGPT already handles content creation, strategy, visibility monitoring, and reporting. Do not add those again as separate labor or contractor costs unless your agency adds work outside the platform.

    US agency cost example

    An $8,000 monthly retainer

    79% estimated margin
    Client meetings, review, and presentation time
    $750
    SEOforGPT delivery platform
    $249
    Share of agency overhead
    $300
    Extra budget for changes
    $400
    Amount left before tax
    $6,301

    Example only. Replace these numbers with your agency’s real costs.

    Sell and retain

    Show the problem. Explain the work. Report the results.

    A clear sales process makes the service easier to buy and helps prevent extra work that was not agreed.

    1. 1

      Run the free audit

      Show the client where they stand before discussing a monthly package.

    2. 2

      Show the visibility gap

      Use missing prompts, competitor mentions, and cited sources as proof.

    3. 3

      Recommend one offer

      Choose monitoring, monitoring plus content, or the authority program.

    4. 4

      Define the first 90 days

      Agree on setup, monthly work, responsibilities, and review dates.

    5. 5

      Report and renew

      Show results, completed work, lessons, and next steps each month.

    Set clear rules in the proposal

    • Charge onboarding when setup exceeds the free audit.
    • Define content, prompt, market, and reporting limits.
    • Set prices for extra work before you start.
    • Use a one-time project for fixed work and a retainer for monthly work.
    Methodology and sources

    How this GEO retainer calculator builds its recommendation

    Reviewed August 2026

    SEOforGPT starts with a price range for the selected region. It then adjusts the estimate based on client size, competition level, package, number of tracked prompts, and monthly content.

    The result is an estimate, not a market average or guaranteed quote. It does not include taxes, agency labor, contractors, overhead, paid placements, travel, or other costs that are specific to the client.

    Use the result as a starting price. Before you send a quote, check it against your real costs, target margin, and the value you provide.

    Pricing sources

    These sources provide useful pricing context. They cover different services, so neither one represents the whole market.

    FAQs

    Quick answers for agencies and SEO consultants pricing AI visibility services.

    Price GEO services based on the market, the work included, your costs, and the value to the client. Monitoring should cost less than monitoring with content. Authority programs should cost more because they include content and outreach. Use the calculator as a starting point, then check the price against your real costs.

    The terms overlap. GEO focuses on appearing in AI-generated answers. AEO focuses on providing clear answers. AI SEO covers the wider search strategy. AI visibility focuses on tracking results. Use the term your client understands, but always list exactly what is included.

    Yes. Add it to an SEO retainer when the same team handles the content, technical work, and reporting. Keep it separate when the client needs a separate budget, a different team, or outreach that is not part of the SEO plan.

    Use the free audit to show the client what they are missing. Charge a setup fee when the paid work needs extra research, technical fixes, prompt setup, analytics setup, or client workshops before the monthly work starts.

    Start with AI Visibility Monitoring when the client first needs tracking and reports. Choose Monitoring + Content when they also need new content every month. Choose the Authority Program when competitors dominate the sources AI cites and the client needs outreach too.

    Start with a 90-day plan. At the end, review the work completed, changes in visibility, and the next opportunities. Do not promise a fixed result date because AI answers, citations, and competitors can change.

    Include client meetings, review time, software, outside contractors, outreach costs, overhead, and extra budget for changes. Do not add content creation, strategy, monitoring, or reporting again when SEOforGPT handles them. The calculator result is not final profit.

    Charging only for results is risky because AI answers change and no single channel controls the outcome. A monthly retainer is usually clearer. You can add a bonus for agreed results, but keep a base fee that covers the work.

    Report tracked prompts, citations, completed content, and competitor changes from the first month. Larger visibility gains may take several months and are not guaranteed. Promise clear work and regular reporting, not a fixed ranking or citation date.