Free AI SEO Audit: see if AI recommends your brand, or your competitors.
Test the buyer questions that influence discovery. See where your brand appears in AI answers, who gets recommended instead, and which opportunities can improve your visibility.
Free Bootstrap account. No credit card.
Your website crawl, buyer prompts, and first visibility run usually finish in 1–3 minutes. You can leave while it runs.
Auditing a client? Start a free agency audit workspace.Measure visibility across the AI assistants buyers use
ChatGPT
Most free GEO checkers only inspect technical signals. SEOforGPT also tests the buyer questions that determine whether your brand, or a competitor, appears in the answer.
A decision-ready baseline
What a free AI visibility audit reveals
Move from a vague concern about AI search to evidence your marketing team can understand and act on.
Your AI visibility
See how often your brand appears for relevant discovery questions.
The prompts you win and lose
Find the commercial, comparison, and how-to questions that include your brand.
The competitors taking your place
Identify the brands that appear when your brand does not.
The sources AI cites
Understand which domains and pages support the answers.
The result is not just another score. It is a prioritized view of where your brand is visible, where it is missing, and what to address next.
Evidence behind the score
Trace every metric back to a tested buyer question
A useful audit lets you inspect the result instead of asking you to trust an unexplained percentage.
- Prompt wording and buyer-intent category
- Whether the brand appeared and its rank
- The AI model that returned the answer
- Competitors mentioned in the same answer
- Citation status and test date
- The answer preview when available
See movement, not a static score
See how your visibility changes against competitors
Compare completed audit runs to see which brands are gaining visibility and where your position is changing over time.
Find the gaps worth fixing first
Turn prompt categories into a prioritized action plan
See which buying questions are winning, growing, underperforming, or completely invisible so your team knows where to focus.
Advanced capability
Website AI Technical Audit
Diagnose the access and discovery signals that help AI systems find, parse, and evaluate important website content.
Technical audit score
A 0–100 summary of access and discovery readiness.
Access
Crawler access, robots.txt, indexability, and core site signals.
Discovery
Sitemap coverage, canonical quality, and page discovery.
Content
Titles, descriptions, headings, structured data, and sampled-page quality.
Agentic
AI-agent discovery, WebMCP metadata, and static-action readiness.
Representative checks
- Robots.txt accessibility
- Sitemap presence and freshness
- Page indexability
- Absolute canonicals
- Organization and WebSite JSON-LD
- Title and meta-description presence
- Valid structured data
- Hreflang and HTML language
- Heading anchors
- Reliable rendering of important content
From website to baseline
How the free audit works
Start with public website information and a short brand setup. SEOforGPT does not modify your website.
- 01
Create your free account
Start without entering payment details.
- 02
Add your website
SEOforGPT analyzes the brand, market, audience, and public website.
- 03
Generate and test buyer prompts
Run the visibility baseline included with the account.
- 04
Review the opportunities
See visibility gaps, competitor evidence, and recommended next actions.
No private analytics access is required for the initial audit, and the audit does not change your website.
Transparent methodology
How SEOforGPT calculates AI visibility
The audit measures a defined set of buyer prompts and keeps the answer evidence behind each summary metric.
Core visibility formula
Visibility = prompts where the brand appears ÷ eligible discovery prompts × 100.
Prompt selection
Buyer prompts are generated from the website, market, audience, and commercial use cases.
Brand normalization
Brand aliases are normalized so expected name variations count consistently.
Deduplicated results
Repeated runs of the same prompt do not inflate current mentions or competitor counts.
Rank and competitors
Rank is used when a meaningful ordered position exists. Competitors are consolidated into canonical brands.
Citation detection
Owned citations are detected separately from whether the brand is named in the answer.
Provider separation
Provider-level results remain separate so one model does not mask another model’s outcome.
How to interpret the snapshot
- Results represent the tested prompts and models, not every question people ask AI.
- AI answers can vary by wording, model, date, location, and context.
- A citation does not necessarily mean the brand was recommended.
- A strong technical score does not guarantee visibility.
- A first audit is a baseline; trends require comparable later runs.
Four metrics to understand first
Know what every headline KPI actually means
Each metric connects a result to a decision. Start with visibility, position, competition, and evidence.
Visibility score
What it measures
The percentage of tested discovery prompts in which your brand appears.
How it is calculated
Prompts where the brand appears ÷ total eligible prompts × 100.
How to read it
Questions containing your brand name are excluded so the score reflects genuine category discovery.
What to do next
Prioritize high-intent prompts where competitors appear and your brand is absent.
Average rank
What it measures
Your brand’s average position when it appears in a ranked answer.
How to read it
Lower is better. Missing appearances reduce visibility rather than artificially worsening average rank.
What to do next
Review prompts where your brand appears below stronger competitors and improve the supporting evidence.
Competitors found
What it measures
The distinct, meaningful competitors appearing across the audited buyer prompts.
How to read it
Repeated tests do not inflate the count, and one-off list noise can be excluded on larger prompt sets.
What to do next
Focus on competitors that repeatedly win important prompts, not every brand mentioned once.
Citations
What it measures
Whether your website appears among the sources used to support an AI answer.
How to read it
A citation and a recommendation are different. Either can happen without the other.
What to do next
Compare cited competitor pages with your own pages to identify missing facts, structure, or authority.
Go beyond the headline score
Advanced audit metrics
Use these measures when you need to understand coverage, competitive pressure, and change over time.
Go beyond the headline score
Your first audit establishes a baseline. Multiple completed runs are required to show a meaningful trend.
Clear from the start
What you can start with for free
Create one brand workspace and establish a real ChatGPT visibility baseline without entering payment details.
Included with Bootstrap
Create one brand workspace and establish a real ChatGPT visibility baseline without entering payment details.
- A ChatGPT visibility baseline
- Buyer-prompt analysis
- Brand and competitor appearances
- Initial visibility and content opportunities
- One brand workspace
- No credit card
Go deeper with SEOforGPT
Eligible plans add broader monitoring, technical diagnostics, and reporting after you establish the baseline.
Measure visibility across the AI assistants buyers use
ChatGPT- ChatGPT, Claude, Perplexity, and Gemini tracking
- Citation intelligence
- Detailed competitor analysis
- Website AI Technical Audit
- Historical visibility trends
- Shareable and white-label reports
- Expanded prompt monitoring
Straight answers before you start
Free AI SEO audit FAQ
Measure visibility across the AI assistants buyers use
ChatGPTContinue your research
Learn how to improve what the audit finds
Use these guides and product pages to understand AI visibility, improve ChatGPT inclusion, compare capabilities, and choose the right next step.
Find out where your brand stands in AI answers.
Establish your baseline, see the competitors taking your place, and identify the opportunities worth addressing first.
Free Bootstrap account. No credit card.